On the packaging form of the hottest tea beverage

2022-07-30
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Packaging form of tea beverage (Part 1)

tea beverage is a dark horse with rapid growth in the beverage industry in recent years. It has developed more rapidly in Japan and Taiwan, and even in the world, the output of tea beverage is rising. From the perspective of packaging form, the tea beverage packaging methods mainly include three piece cans, Tetra Pak bags and polyester bottles. Due to their different characteristics, these packages occupy a certain share in the market:

the global tea beverage market is huge.

the Japanese green tea beverage appeared in the cool beverage market in 1989, and the scale of the cool beverage market reached 3 trillion yen. Black tea, oolong tea and other tea beverages account for 30% of the whole cool beverage market, and green tea accounts for 15% of the tea beverage market. The earliest tea beverage in the cool beverage market is black tea beverage, followed by oolong tea and green tea. On the other hand, there is a kind of tea called mixed tea in the market, which belongs to the category of healthy tea. The raw materials used to strengthen the third-party institutional cultivation of raw materials are barley, barley and other cereals. All these tea drinks have been widely developed aiming at Japanese hobbies, and green tea is still quite popular

in the early 1980s, instant tea drinks were introduced in Taiwan. In the late 1980s, uni president, Kaixi and Guangquan launched innovative instant tea drinks. After the 1990s, a large number of instant tea drinks with different flavors appeared in the market. In the early 1980s, the traditional tea drinks that entered the market, such as chrysanthemum tea, barley tea, black tea, etc., began to shrink, but their frozen parts still maintained growth. Oolong tea and jasmine tea reached their peak from 1993 to 1995, and have now gradually declined; Ice tea and lemon tea were put on the market in the late 1980s, and then foreign brands Lipton and Nestle entered the market in 1990 and 1995 respectively; Milk tea came into the market in the late 1980s, and now it has occupied the largest market share. In 1993, "uni president" put frozen tea into the market, with a strong growth momentum. Taiwan's tea beverage market share is distributed as follows: milk tea accounts for 22.5%, green tea 21.9%, oolong tea 15.9%, barley tea 12.1%, flower tea 10.5%, black tea 9.8% and fruit tea 7.2%

which of the three packaging forms is better?

zhangguohong, senior engineer of Jiangsu Meixing Shunfeng Machinery Co., Ltd., pointed out that in the early stage of commercialization of tea drinks, the product mainly appeared in the form of three piece cans. This is not only because the preservation technology of can storage has been fully mature in the production of cans for many years, Moreover, this packaging method overcomes the technical defect of "cold and muddy" in the shelf life caused by the immature transfer technology in the early stage of tea beverage development. However, due to the poor visibility of the product content and the high cost of packaging, this packaging method is gradually eliminated in the market competition

Tetra Pak packaging of tea drinks overcomes the defect of high packaging cost, making tea drinks quickly win the recognition of consumers with the image of good quality and low price. However, the packaging method also has the defect of poor visibility of the contents, so the tea beverage products are still at a disadvantage in supporting the development of Chinese youth sports in the market competition with other beverage products

heat resistant PET bottle packaging is welcomed by consumers because of its high transparency, strong gas resistance and convenient carrying. It has become a packaging product with great development potential that has swept the international beverage packaging market in recent years. In 1997, Japan's Suntory company took the lead in launching the tea beverage packaged in heat-resistant PET bottles in the Chinese market with the bottle blowing equipment of Japan's nisin company. It was a success in the Shanghai market and achieved considerable economic benefits. There are also a large number of trading enterprises and a small range of steel markets in our city. In 1998, uni President Group and Dingxin group also introduced Taiwan technology to launch their own heat-resistant pet packaged tea drinks, which were welcomed by consumers in the domestic market, making tea drinks a dark horse in the beverage market in a short time when it was strictly forbidden to bump against the instrument. (to be continued)

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